Thursday, 5 January 2012

The Model Agency


This Channel 4 show gives a documentary style look at one of London's Leading modelling agencies 'Premier'. I decided to study this to see if it had been set up for the audience's entertainment. It provides a deep insight into the lives of young people in this particular industry but it is evident that it contains many scripted parts to create a certain representation.

The following codes and conventions were used in this documentary:
  • Snapshots- montage editing from one clip to another
  • Scripted parts- telling subjects what to say to make the modelling agency look good/professional
  • Close up camera shots of famous models to emphasise their status
  • Individuals being interviewed- talking directly to the camera, front on view. Light background to ensure they stand out
  • Music- drum roll to show tension
  • Written codes- showing the individuals in the documentary, informing the audience
  • Close up shots of the models they want to use
  • Set up parts: shows someone coming in to the Model Agency who is not tall enough to emphasise how tough the industry is: purposely chose this scene
  • Running story throughout the documentary: one of the main models (India) may be leaving the industry- repeatedly zoom in on pictures of her: highlighting she is the main subject (symbolising her importance)
  • Side on views- to really display their frustration over this issue
  • Represents India negatively- showing she has wasted an amazing opportunity and that this industry put in a lot of time and effort into getting her where she is
  • Represents teenagers negatively implying they don't take this seriously
  • Shows a young girl who wants to be a model coming into the agency with her family. Scripted parts- telling her what to say and asking certain questions to get the responses they need. 

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